Alexander Trading & Supplies started on 2009 by its founder Essam Alghonaimy, a 40 years old (at that time) executive with a sold background in Banking, Auditing and Management Consultancy, Trading Administration, Shipping, Logistics, Commodity trading and Export.
The Identity & Mission
The founder started by setting the Mission of this business model, which is to provide Reliability, Precision and Competency in serving our potential Stakeholders. Those 3 Pillars shall be the
core of the company and it was represented in the illustration of the roman column to be the Logo of the Company. Moreover, to name the company after the great conqueror Alexander the Great who invaded the known world at his time, and follow his legacy by having no borders in innovation of marketing and selling to the global market.
The Business Opportunity
Furthermore, and as an Egyptian who was born abroad and lived most of his career working regionally and globally. He managed to identify a professional gap in the supply chain of products made in Egypt. Where most of the Government owned Companies plus the SME’s are lacking the Marketing and Sales Experience or Orientation especially the international sales or what we call, Export.
Started with forming the company and targeting providing a professional service in the field of international Sales and Marketing to the Government Companies and SME’s as his clientele. He managed to start signing Agency Contracts with many Construction Material companies to export their products mainly in the African Continent.
Using his gained experience in Cement, Plaster, Pipes and Flooring with great multinational companies such as CEMEX, Saint-Gobain and Bänninger, further to many contacts and personal experience in flooring materials such as Ceramic Tiles plus Marble and Granite. Alexander Trading & Supplies Managed to open various markets in East Africa and USA with a B2B business model, mainly selling to Factories and major Importers or wholesalers.